As posted in Dynamic Business
by Nina Thomas, Founder and Director at Harmonic Advisory
“Crafting an effective elevator pitch is really simple if you have a formula to follow. The hard part is practicing it and delivering it with confidence.
“The formula I recommend is: 1. I’m a specialist in _______ 2. We/I help _(types of businesses)__ businesses to __(grow, transform, cut costs etc.)___ 3. We __(list problems you solve)__ 4. We do this by __(explain what you do)_____.
“I know this can be really hard to do on your own, so we have a free, fully automated elevator pitch chatbot on our Profile Builder website. It runs you through this process and instantly emails you a fully scripted elevator pitch. You can use it as often as you like and create a pitch tailored to each sector you operate in. Then practice it daily so it becomes natural.
“Once you’ve done that, create a 10 second version, such as “We basically specialise in helping clients grow by creating go-to-market strategies that attract more deals, more revenue, more often.
“The best way to generate engagement in your pitch is to finish by asking the person you’re talking to a question. For example: Are you currently dealing with this in your business?
“Then get out there and start pitching.”
You can read the full article here.