Harmonic Minute
This list of the top 10 most impactful marketing and business development techniques has one clear theme that delivers for high growth firms. It might not be what you’ve been told…
How much time, effort and budget is your business funnelling into online marketing, content creation, advertising or anything that does NOT involve direct contact with your customers?
And what sort of ROI is that generating for your business?
In a world where people are under assault from email and online communications, ramping up your online marketing and BD will not make your business grow faster.
It might make you a little bit more visible.
It might give you some vanity metrics with lots of impressions.
But fans do not equal customers and socials seldom convert into sales.
Who really has time to read the important (vs urgent) emails in their overflowing inbox?
So how do you get through to people? And what are the most impact marketing and business development techniques?
This chart highlights just how effective face-to-face market engagement is in propelling growth.
Your people aren’t going to like it much, but if you want to hit your growth targets, it’s time to get over the inhibitions and get out in the market.
The question is, what are you doing to help them get there?
Need some advice on impactful marketing and business development techniques? You can contact me here.
Nina
Full report here – High Growth Study
PS.
Want to learn a bit more? Check out Chapter 3 in my ebook – When you encourage staff to foster great relationships and provide the right training, they become your ambassadors, best advertisements and can generate phenomenal growth for your business.
Think of it as creating a mighty sales force focused on helping your business achieve its goals.
Download your copy today: Thrive When Others Survive – Strategies for Growth in Uncertain Markets