It’s been a crazy busy few months here with a ton of projects behind-the-scenes and clients getting out in the market to grow their businesses – yes, even in this market.

I thought I’d share a little about my strategy and why I think pretty much every business I’ve come across needs to rethink its go-to-market strategy for the next year.

Hint: it’s because most are overly cautious, will miss opportunities, escalate losses and delay recovery.

Ever noticed how a really adverse situation creates a burning platform for change? Well, about a year ago things got really tough. We’d just finished a huge project and hadn’t been talking to people for months and, sure enough, the pipeline was empty.

Something had to change.

So here’s what I did.

I hired a sales coach who picked me up by the scruff of the neck, gave me a good shaking and told me just about everything I’d been doing was never going to get me to where I wanted to go.

That’s quite a tough pill to swallow, but it happens in every single phase of life. We simply have to evolve, adapt and change – hopefully not all at once, but sometimes you don’t have a choice.

That meant a whole new strategy and when I look at the market now, I’m so glad it happened.

Armed with this new strategy, I hired people who could help bring it to life. This made it possible to try a bunch of new go-to-market tactics, streamline products, automate tools, systems and processes, as well as kick off some key projects.

And I wrote an eBook – “Thrive when others survive – Strategies for growth in uncertain markets“.

I now have a team of brilliant subject matter experts who’ve made it possible help clients in more ways than imagined.

Together, we’ve developed a roadmap of services that help people solve challenging problems, access new markets and major deals, grow their businesses and make a ton of money along the way.

It’s exciting and fun work to be involved in and it’s been an incredible learning curve as a business owner.

Which brings me to the problem of go-to-market strategies that are setting people up to fail – probably a whole newsletter article in itself, but while you’re here we might as well make a start.

Getting your go-to-market strategy right

This year has thrown just about every single challenge it could at people. From the post-COVID recovery process (ongoing for many), low productivity, global unrest, PwC and its impact on the rest of the consulting world, the Government’s shift to bring skills in-house (a strategy they’re now abandoning in the UK), interest rates, market volatility and uncertainty, supply chain disruption, cyber threats, and an ongoing sense of overwork and overwhelm.

Blah!

The problem is these things have brought everyone down again – just when we were getting back on our feet.

No-one has had time to think, reflect and consider how to create great opportunities for their business. Instead, they’re bunkering down restructuring, cutting costs and headcount, shutting down projects and reverting to core business operations.

This will stifle creativity, new ideas, innovation and opportunities to connect with key people. It will slow down recovery and prevent businesses from creating and capitalising on the opportunities needed to set up the next phase of growth.

And these opportunities are at your fingertips. You just need to evolve your strategy.

In fact, now is the best time to do this so you can get ahead of the competition in the New Year – only 5 weeks away.

You might be able to do it on your own, but if you can’t just reach out. We’re here to help.

Talk soon,

Nina